Why your email lands in spam

Modern mail providers make three checks before they trust a sender. All three are published for you when your domain uses our nameservers. - **SPF** lists the servers allowed to send for your domain. Only one SPF record may exist; merge, never duplicate. - **DKIM** signs each message. A mismatch means something rewrote the message in transit — usually a forwarding rule. - **DMARC** tells receivers what to do when SPF or DKIM fails. Start at `p=none`, read the reports, then tighten. ### It is all correct and Gmail still filters us Reputation is per-domain and takes days to build. Send to people who reply, avoid bulk campaigns from your main domain in the first fortnight, and never buy a list — one spam complaint per thousand is enough to undo a month of good behaviour.